An agency with agency for women and health. We partner exclusively with brands who see women as vital—in how they care for their bodies, how they anchor their households, and how they shape our collective future.
Women represent 51% of the population, make 80% of healthcare decisions, and control 85% of consumer spending. Matriarch is a creative and strategic agency that builds brands, campaigns, and strategies for businesses smart enough to know that women aren't a niche. They're the market.
Why?
Because we need new architects.
A creative and strategic agency, the foundational premise of Matriarch is identifying, questioning, and dismantling the gender gaps and biases that have been coded into how health and wellness brands engage with their audiences, address their needs, and impact their lives.
Our Offerings
Core Services
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The strategic foundation your brand needs to say something true—and mean it every time.
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For brands ready to move. High-impact creative and strategy delivered fast, without cutting corners on meaning.
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Brand campaigns that keeps you credible, present, and impossible to ignore.
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AI-powered insights into how women actually think, feel, and decide—so you stop guessing and start knowing.
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A vetted network of women advisors—across race, age, income, and identity—whose lived expertise shapes everything we build.
Marked by Matriarch
For brands just getting started.
At Matriarch, we partner with brands who see women as vital. And for the brands just starting out, we know that how you show up in the world is vital from day one. (We’ve been there ourselves, collectively 6 times.)
This offering is for early stage startup founders. You’ll get us smart on your business. And we will develop or refresh your brand identity, providing you with 5 key deliverables for immediate implementation. All in a month, at a founder-friendly rate.
What does an indie matriarchal agency model mean for your team, your brand, and those you serve?
Discernible values (and vibes).
To be a matriarch is to be an agile advocate. We can lead loud or with quiet grace as you need, but always with steadfast care, deep insight, and empathetic collaboration.
/01Built-in bias mitigation.
We proactively confront bias in data, tools, AI, and cultural narratives—stress-testing strategy, creative, and media, so women aren’t erased, minimized, or stereotyped.
/02Human > Hype.
Building on our fluency in AI, telehealth, wearables, and data infrastructure, we create authentic, data-deep communications that personalize and humanize complex innovation.
/03Rejection of rigidity.
We value rhythm over routine, because templatized agency models don’t always best serve brands, people, or culture. Just because it’s what is done doesn’t mean it should be.
/04Equity as a design principle.
We build ideas for all women, not just the well-served, across race, income, geography, age, and identity. Health equity isn’t a KPI it’s a non-negotiable.
/05Partners we’ve built with:
